We are one of the UK's most iconic brands in Laundry Care.

Since 1953, DAZ has been a well-loved UK brand, trusted for its effective laundry care and its iconic red packaging. Known for delivering brilliant whiteness and exceptional freshness, DAZ ensures your clothes look their best and smell delightful. With decades of experience, DAZ simplifies laundry routines, making everyday life easier and more enjoyable for its users.

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